Someday we will be here, but now hiding like real guerrilas

From Wikipedia, the free encyclopedia

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to engage the consumer and create a memorable brand experience.

Guerrilla marketing key concepts

Product
Pricing
Distribution
Service
Retail
Brand management
Account-based marketing
Marketing ethics
Marketing effectiveness
Market research
Market segmentation
Marketing strategy
Marketing management
Market dominance

Promotional content

Advertising
Branding
Underwriting
Direct marketing
Personal Sales
Product placement
Publicity
Sales promotion
Sex in advertising
Loyalty marketing
Premiums
Prizes

Promotional media

Printing
Publication
Broadcasting
Out-of-home
Internet marketing
Point of sale
Promotional merchandise
Digital marketing
In-game
In-store demonstration
Word-of-mouth marketing
Brand Ambassador
Drip Marketing